A Far-Reaching Vision

Mission Perpetual innovation and growth Pursuit of reasonable profits, win-win for both employees and the company Reward shareholders, tending social responsibilities Maintain harmony with customers and vendors Values Trustworthiness & thrift Innovation & excellence Customer oriented Vision Vertical integration, superior branding in the synthetic fiber industry Research into engineering plastics and develop the automobile, electronics, and the electrical machinery applications. Positioning Maintain superiority through professionalism, agility, and diversification. Strengthen core technologies in fibers and engineering plastics. Strive to develop core markets, control cost, and reinforce the company's financial structure. Establish strategic alliances with major international makers, strengthening international positioning.